RSBTU’s PhD in Marketing is a cutting-edge program that blends theoretical depth with applied research to cultivate scholars capable of driving innovation in global marketing strategies, consumer psychology, branding science, and digital commerce. This research-intensive program explores the intersection of marketing analytics, behavioral economics, data-driven advertising, cross-cultural branding, and emerging technologies like AI and AR/VR in consumer experience.nnStudents are guided through rigorous coursework in quantitative methods, qualitative design, marketing theory, and academic publishing, while conducting original research contributing to the advancement of global marketing thought leadership. Research focus areas include omnichannel consumer behavior, neuromarketing, green marketing, influencer strategy, and ethical marketing practices.nnPhD candidates are encouraged to present at international marketing conferences, co-author papers with faculty, and consult with corporations or NGOs to create real-world impact. Graduates are equipped to take on academic careers, high-level consultancy roles, or executive marketing strategy positions in multinational companies.
