The PhD in Marketing at RSBTU is a research-intensive program designed to develop scholarly expertise in consumer behavior, brand management, digital marketing analytics, and global market strategy. This program is tailored for professionals aiming to teach, consult, or work at the executive level in areas where market intelligence and innovation drive performance. Candidates explore the psychological, social, and technological drivers of consumer choice and brand loyalty. Research areas include influencer marketing, neuromarketing, sustainable consumer behavior, AI in advertising, and cross-cultural marketing effectiveness. Students are guided in publishing in top-tier journals, contributing to marketing theory, and solving complex industry challenges.
